7.21.2011

A delicious and nutritious new treat: Jollibee Chicken Nugget Crunchers



When it comes to food, kids look for delicious taste while moms seek to offer them something with nutritional value. The challenge of satisfying both ends now with the leading fast-food chain’s new Jollibee Chicken Nugget Crunchers.

Dubbed as the good nuggets, the fun new treat is made of seasoned tender chicken with carrot bits in golden yellow crunchy coating. Moreover, this will be the new nugget of choice for moms as it is fortified with Vitamin A to help develop their kids’ eyesight. Kids will also delight in munching the hand-held and “dip-able” Chicken Nugget Crunchers, especially with its sweet, flavorful barbecue sauce.

Every order of Jollibee Chicken Nugget Crunchers delivers crunchy goodness in every bite. Give kids the full delight with a Jollibee Kids Meal option where they can enjoy the Jollibee Chicken Nugget Crunchers complete with rice, regular-sized softdrink, and the featured collectible toy for only P98. It can also be enjoyed solo for P75, as a value meal with rice and regular-sized softdrink for P99, or with regular fries and regular-sized softdrink for P110.

No matter how kids and adults would like to enjoy the “good nuggets”, they are sure to have a great-tasting and nutrition-packed meal time at Jollibee.

Jollibee Chicken Nugget Crunchers is now available in all Jollibee branches nationwide for dine-in, drive-thru and take-out. For delivery, call Jollibee Express Delivery Service hotline at 8-7000 or log on to www.jollibeedelivery.com.

Catch the last Harry Potter movie for free, only with SMART Rewards

Loyal SMART subscribers continue to enjoy blockbuster treats this month as SMART Rewards brings them the magic of Hogwarts one last time through the final installment of the Harry Potter movie series. On July 23, 2011 at 1:30pm, SMART Rewards will hold a free exclusive screening of the much-awaited Harry Potter and the Deathly Hallows Part 2 in 3D for SMART subscribers at the IMAX Theater, SM Mall of Asia.

Subscribers can get free access to one of the biggest movie events of the year by simply texting REWARDS HARRYPOTTER , , , (i.e. REWARDS HARRYPOTTER 042486,F,S,Juan Lopez) to 9800 until July 20 for a chance to win two movie tickets for free. Just make sure to check smart.com.ph/rewards for winners’ updates and information on how to claim the movie tickets.

Subscribers can also instantly get movie tickets and exciting treats at the SMART booths at the SM MOA IMAX Theater lobby on July 15, 16, 22 and 23.

Offering the best lifestyle experiences, SMART Rewards continues to shower its loyal subscribers with premium gifts. SMART Gold, Buddy and Bro users can look forward to more thrilling and exciting treats only from SMART Rewards.

SMART subscribers can reap amazing SMART Rewards already awaiting them at more than 100 partner establishments nationwide. To claim these rewards, SMART Gold and Buddy subscribers can simply text REWARDS to 9800. For SMART Bro subscribers, register through SMART Web Connect at http://smart.com.ph/connect. Visit http://smart.com.ph/rewards to find out more about SMART Rewards.

7.10.2011

Irreplaceable family moments with Jollibee Chickenjoy



For Filipino families across generations, bonding moments are more enjoyable when shared over good food. Through it all, Jollibee remains the go-to choice in filling such memories with delight—especially when there’s crispylicious and juicylicious Jollibee Chickenjoy on the family’s menu.

From childhood, the growing-up years contain memories of fun days spent with mom and dad watching a movie or window-shopping, and then enjoying Jollibee Chickenjoy on weekends. There are also the birthday parties, picnics and family trips, and after-school pasyalan that would almost always include buckets of everyone’s favorite fried chicken.

As everyone gets busier — with the kids’ hectic schedule at school, and mom and dad’s numerous work appointments - the whole family still makes it a point to share a special meal together as often as they can. And during these simple but nonetheless special moments, Jollibee Chickenjoy has always been a centerpiece of the table, keeping the warm family vibe alive just like old times. And even as each family member grows older and undergoes life’s major changes, some things such as their love and attachment to their families remain the same.

Indeed, the all-time favorite and truly irreplaceable Chickenjoy has been enjoyed by Filipino families for generations. Whether sharing a chicken bucket with the whole family, or enjoying the 1 or 2-piece Chickenjoy meal or Chickenjoy with Palabok or Jollibee Spaghetti, it will continue to be a valuable part of exceptional family bonding meals in the years to come.

Why this Sea Princess flies



Unknown to many, the already multi-hyphenate Tessa Prieto-Valdes also lists diving in her bag of tricks. She has been a passionate diver since the early nineties, and has committed herself to explore as many marine treasures as possible. “It’s a whole different world when you dive,” says Tessa. “It’s all of God’s creation untouched by man. You can see creatures big and small, and the vastness of the ocean that is yet to be explored. So much creative inspiration and ideas come out whenever I dive.”

She is even known as the “Sea Princess”, a nickname given to her by diving instructor Gigi Santos and buddy Eileen Grey after an unfortunate encounter with pirates. They joked that Tessa was the only royalty onboard—a Sea Princess—so the name stuck, and she lives up to it as her love for diving continues to get stronger.

“Ever since I tried diving, I was instantly hooked. We even do ‘one day wonders’ or four dives in one day,” Tessa shared. “But of all the sites I have explored, the most unforgettable would be the magical Tubbataha Reef Marine Park in Sulu Sea. It has the best marine diversity in the world. We should all try to dive it at least once and help preserve its beauty.”

The Sea Princess’ family also shares the same passion in caring for marine life. She spent her week-long honeymoon on a dive boat in Palau with husband Dennis—a professional diving instructor whom she met during her earlier diving days. Their children are supportive of programs like the Condura Run for Tubbataha Reef or Bantay Kalikasan which work to fight water pollution.

“My kids and I are like fish in the water, and we spend most of our weekends on the beach,” she said. “This is why we are very conscious about recycling and the effects of pollution in the oceans.”

The Sea Princess travels

A certified jetsetter, Tessa prefers Philippine dive spots for the genuinely warm service of the people, the incredible marine reefs, and the ideal weather. For young new divers, her top picks include the teeming corals of Anilao, and the whale shark experience in Donsol, Sorsogon. “It’ totally awesome to see the largest fish in the world, and it’s very rare to see them in the open sea,” she said. In Palawan, her favorites are El Nido for its sea cows or dugong, dolphin, and turtle sightings, and Coron in Busuanga for its shipwreck diving sites.

Tessa is also fond of Pescador Island in Cebu, which she says is spectacular because of the sardine runs; Malapascua, also in Cebu, for its unexploited wonders; and Apo Island in Negros Oriental for its more than a decade old marine sanctuary teeming with life.

Fortunately for wandering Juans who want to see the country’s uniquely colorful bed of marine biodiversity, flying to these sites is made more affordable by Cebu Pacific, the country’s largest airline. With national flag carrier’s ever-expanding list of routes, Cebu Pacific brings travelers to the most captivating and world-class dive sites in the country.


Also known for its convenient services and features, Cebu Pacific truly helps travelers make the most out of every trip.

“My husband is in charge of booking flights online, which is very convenient and easy. We book ahead so we get better rates, select front row seats, and go for the prepaid luggage allowance that’s perfect for my diving gear,” Tessa shared. “And more importantly, I just love how their flights are on time.”

With affordable rates and convenient, on-time flights, Cebu Pacific’s domestic flights will take people to thrilling underwater adventures this summer, just like the Sea Princess.

7.03.2011

Take a bite into delicious rewards with SMART Rewards and Chowking



Food-lovers can take a bite into delicious rewards as SMART Rewards treats them to great-tasting freebies from Chowking. Along with the long list of exclusive discounts and privileges that await SMART subscribers, they can also delight in free siomai when they dine in or have their favorite Chowking meals delivered.

From June 1 to August 31, SMART Gold and Buddy subscribers who dine in at Chowking can enjoy 3-pieces Siomai for every minimum purchase of P150. Redeeming the reward is easy. Those who wish to get in on the siomai craze need only to download the promo coupon on their mobile phone by texting COUPON 467 to 9800, and present it upon dining in to receive the free treat.

For foodies who want their Chowking favorites delivered, they can take home free 3-pieces Siomai for every P200 minimum purchase. Simply download the SMS coupon and dial the Chowking hotline to place the order and avail of the treat.

With the new partnership with Chowking, SMART users can enjoy more satisfying rewards only from the country’s first mobile rewards program, SMART Rewards. Text “REWARDS” to 9800 to join SMART Rewards and dial Chowking delivery at 9-88-88 for Metro Manila or 0918-9399888 for provincial stores to redeem amazing treats.

To know available rewards points, text “POINTS” to 9800. No need to use your points to avail of this promotion. For further details, see Smart flyers and print ads, or visit smart.com.ph/rewards.

New 2011 Coca-Cola Can Glass, now available only at McDonald’s



McDonald’s and Coca-Cola have once again teamed up to offer the all-new limited edition Coca-Cola Glass, this time in a new exciting look. Starting July 2, everyone can bring home their very own Coca-Cola Can Glass just by adding P25 to any McDonald’s Extra Value Meal.

A favorite collectible throughout the years, the Coca-Cola Glass now comes in the shape of the contemporary can for a more exciting never-before seen look and is available in 6 colorful designs – Blue, Charcoal, Purple, Lime, Green, and Pink. Whether through dine-in, take-out, drive-thru or McDelivery (8-MCDO, www.mcdelivery.com.ph), the Coca-Cola Can Glass set is available all day, every day at all McDonald’s stores nationwide. Visit www.mcdonalds.com.ph for more details.

7.01.2011

Nike Victory Bras Series



No detail too small, no part too minor, the Nike Victory Bra series is setting a new standard for the industry.

July 2011, Manila, Philippines – When it comes to bras, no two women are the same – not in their physiques, needs or desires. Add to that different sports with different impact levels and women have a range of needs that can’t be met with one type of bra. Two years ago, Nike Apparel Innovation designers used this as their guiding principle and asked hundreds of high-
school girls and young women around the world to show them their favorite bras. Together they talked sports-bra support, everything from fabrics and clasps to what their bras’ superpower would be if they could have one.

Inspired by their discussions, the design team knew they could do better – better support, better fit, better ventilation. They wanted to treat a bra like a pinnacle piece of an elite athlete’s gear, to give women a choice of support to fit their body type and the different activities they do.

While no two women are the same, most of the participants were wearing the same bra: a compression fit with a racer-back scoop neck. The designers heard the young women talk about layering two sports bras to increase support while others wore a sports bra over their normal bra for modesty. From this research and insight, the Nike Victory Bra series was born with four
different styles running the gamut of support: Adjust X, Definition, Shape, and Pro Compression. The range fits a breadth of preferences and needs across different sizes and activities.

Nike’s Apparel Innovation design team began the process by looking at how fabrics pull moisture off the body, coming up with a patented fabric laminate that layers material for support and moisture management. Every detail was obsessed, tested and finessed down to the chest band – a 3.5-cm-wide strip just below the cup that hits where women chafe the most. To get it right the team went through 120 versions trying different ways to build the chest band down to the thread and thread count. Even placement of the care label was up for debate. Endless discussions ensued on thread and stitching as they applied to comfort and shaving down overall weight. The hardware was remade to be lighter and less bulky. And, as the project’s Senior Innovation Manager Susan Sokolowski puts it, making the bra “elegant and attractive” was the group’s task.

Then came the ‘aha’ moment when the design team saw an early sample prototype mold and an idea sparked. When eying the mold of a cup shape over a plastic form, it ignited the possibility of remaking the under-bust support completely. As Susan recalls, “We noticed the end of the mold made a pretty line in the fabric. This piece would normally be cut away, and we thought why don’t we do what they’ve done with molded footwear and make a molded, flexible under-bust support?”

The mesh was compressed so it was stable and had no stretch, making it lower profile than the type of under-bust support used before. What should have been trash, just excess fabric surrounding the actual mold was the answer the team was looking for. The moment was akin to Nike co-founder Bill Bowerman seeing his wife’s waffle iron and creating the first Nike Waffle
sole. The new flexible under-bust support has reduced the weight of the fully adjustable versions of the Nike Victory Adjust X and UBra and is protected by a patent (one of three for the Nike Victory Bra series). Each version of the bra is now 10 to 27 percent lighter than the models they’re replacing. And the shoulder straps are also 35 to 90 percent stronger, to provide a solid
anchor.

Through this process, the team also developed a new testing protocol for the bra. In biomechanical lab tests, every woman tests differently. The same woman can wear the same bra and do the same activity, but will get different results on different days simply based on normal hormonal fluctuation in her body. Mechanical testing collects samples from specific components
of the bra to ensure it provides enough support and stretch. It also means the results aren’t subjective.

Not leaving anything to chance, the team conducted extensive wear-testing, with each prototype worn numerous times by professional athletes like Paula Radcliffe and members of the U.S. Women’s National Soccer Team. The results were excellent – no one wanted to give back their bras.

Each element of the Nike Victory Bra series has been obsessed over, crafted and considered. No detail was too small, no part too minor, making it Nike’s most advanced bra yet, setting a new standard for the industry. This focus on everything from the seams and stitches to the thread and hardware adds up to stronger, lighter, more comfortable support for women – no matter what their sport or size.

Nike Victory Adjust X Bra

Its adjustable straps and adjustable chest band with new modern low-profile hardware offers targeted support. The X-back design has key zones of mesh placement for moisture management, making the bra lighter and stronger. It’s innovative molded under-bust support shaves weight and sits flush to the body. With cup-specific sizing and molded cups to encapsulate and stabilize, the Nike Victory Adjust X Bra offers the most support and shaping. Designed for larger chest sizes and high-impact activities, it also comes with a U-back design

SRP: P2,195

Nike Victory Definition Bra

With molded spacer mesh, this bra provides individual encapsulated cup support, as well as modesty and shaping. Excellent for larger cup sizes, it has more vertical and lateral support as well as moisture management. It’s 24 percent lighter and the shoulder strap is also 64 percent stronger than previous bras. The power-mesh racer back comfortably pulls on overhead, while
the mesh is designed to allow the skin to breathe.

SRP: P1,695

Nike Victory Shape Bra

With molded spacer mesh for support and modesty, it has lift and compression for shaping as well as support. Both 11 percent lighter and 36 percent stronger than its most recent predecessors thanks to its new shoulder-strap construction and the spacer mesh used in the bra.

SRP: P1,495

Nike Victory Pro Compression Bra

Crafted of two layers of materials, the Nike Victory Pro Compression model supports the chest by stabilizing the breasts with compression. Made entirely of considered materials, it’s 23 percent lighter than its most recent predecessors and has more support thanks to the new shoulder-strap construction and cross-grain liner.

SRP: P1,195