It’s Summer Fun at SpongeBob’s Yellow Party

The summer heats up with fun and excitement as Nickelodeon Philippines hosts SpongeBob’s Yellow Party on May 5, 2012, from 3 PM to 6 PM at the Bonifacio Global City Open Field in Taguig.

This year, SpongeBob SquarePants fans can join the yellow fellow from Bikini Bottom for a day of fun under the sun as Nickelodeon offers tons of games, prizes and surprises for the whole family will enjoy. The best part… Entrance is absolutely FREE! Partygoers will be able to indulge in themed games and activity booths inspired by our Bikini Bottom pals. There will also be a special screening and performances to keep the whole gang entertained.  And of course, the party wouldn’t be complete without everyone’s favorite pal who lives in a pineapple under the sea -- SpongeBob will be there with his best friend, Patrick Star, and his other pal, Squidward Tentacles, to join in the fun and to make sure that everyone has a blast.

Catch the biggest summer event of the year only at SpongeBob’s Yellow Party, presented by Koala’s March and Toy Kingdom, and co-sponsored by Ace WaterSpa, Barbie, Goody Gulp Choco Milk Drink by SpongeBob SquarePants, Johnson & Johnson’s Play Days, Mega Bloks, Selecta, and Sketchers Kids. Official venue by Bonifacio Global City.

For more information, tune in to Nickelodeon or visit nick-asia.com/sbyellowparty.

Nike unveils a series of Pinnacle basketball shoes

New Premium Editions of the LeBron 9, Nike Kobe VII and the Nike Zoom Hyperdunk
Designed for Playoff Performance.

MANILA, 25 April 2012 – Nike Basketball today introduced its supercharged Elite Series providing new levels of footwear innovation. The LeBron 9, Nike Kobe VII and Nike Zoom Hyperdunk all feature premium materials and footwear technologies providing players with a performance advantage.

Nike designers have obsessed on every detail. Incorporating the most innovative materials and design techniques, the three styles take performance to another level. Lightweight construction, enhanced fit, dynamic protection and distinctive colors are just some of the innovation included in this premium series.

“At Nike we have a maniacal focus on product innovation to give athletes a competitive advantage,” said Leo Chang, Nike Basketball Footwear Design Director. “For the Nike Basketball Elite Series, we completely re-engineered each shoe from the inside out using the highest performance materials. We took our top franchise models and made them even better for the moment that matters most to our athletes - the run for the championship trophy.”

Home and Away colors are the inspiration for the elegant white and black base of the shoes; as the trophy is the inspiration behind the gold details spread throughout the series. Each style of the Nike Basketball Elite Series worn on court will initially display a special white Swoosh Design. As the playoffs approach, Nike celebrates the player’s achievements by replacing the white Swoosh with a gold one for the finals series.

Mid-foot shanks and heel counters on all three styles of the shoe feature carbon fiber, a premium, ultra-thin technical material that makes them lighter and more responsive. And, for the player who has a “strong” game, the LeBron signature shoe includes extra carbon fiber enforcement that flows from the heel all the way to the wing, providing just the right amount of support needed for the moves involved in that style of play.

The Nike Pro Combat inspired padded collar protection -- strategically positioned along the tongue and innersleeves - gives the series a unique aesthetic and the best support for impact and pressure. Made of molded and articulated foam, the collar is extra flexible, allowing it to adapt to the anatomy of the foot and create a superior fit.

The LeBron 9, Nike Kobe VII and Nike Zoom Hyperdunk uppers all incorporate the highest performance materials, each re-engineered from inside out to ensure that the products are as light as possible. The lightweight construction accommodates the ultra-high tensile strength Flywire made with Kevlar® aramid. This premium material has lower levels of stretch resulting in a stronger and lighter shoe, and a perfect fit.

Last but not least, the series comes with a special sock liner built for internal traction. This combines 3D anatomical fit with non-slip print -- strategically distributed throughout the liner – to reduce the internal movement.

The Nike LeBron 9 and Nike Kobe VII are available at Nike stores nationwide beginning April 28, 2012. The Nike LeBron 9 will retail at Php11,595.00 and the Nike Kobe VII at Php9,995.00.