6.09.2009

A SOULidifying Partnership: Analog Soul partners with Pinoy Artists



They talk about expression. They talk about creativity. They talk about individuality. These points have brought Analog Soul and Filipino artists together to form a partnership that can be considered as an expression of the soul.

In this digital-centric time, Analog Soul embraces more the wonders of our five senses – believing that sensing one’s reality is truly the way to live. Its partnership with Filipino artists like Ysobel Aboitiz and Tata Balerite hypes the significance of expressing one’s self – one’s soul. The Filipino-owned company has allowed its brand to be the canvass of Filipino artists as they share their views through art. Beautifully and artistically, Ysabel and Tata have been able to design shirts for Analog Soul.

It was in 2008 when Ysabel joined Analog Soul. A graphic designer, painter, and dog lover, she hones her craft and gets inspiration from graphic magazines, creative openings to movies, and the like. Some of Ysabel's most popular designs include the Medusa shirt, Rock and Roll, Earth, Sweet Tooth, Jellyfish, Grunge, Linked, Bubbles and many more.

Tata, on the other hand, works up his inspiration by observing the irony and comedy of life, and of course, with his daughter as his greatest inspiration. He also makes sure that he has a daily dose of creativity books on screen and on the web.

Aside from being an Analog Soul artist, Tata is also working on Design Insurgent & Wolf & Sheep Clothing. He shares, “I love that I am able to get to work with creative talents around the world. Brainstorming is just like coffee in the morning. The best thing of all, I also get paid for doing the things I love 24/7!”

Through the artistry Filipino artists like Tata and Ysobel, Analog Soul now carries creative, evocative, and eclectic designs that aim to capture their market’s expressions and emotions. Their shirts aim to be the venue for their customer’s to shout out their emotions or express one’s self.

“Through our partnership with Filipino artists, Analog Soul is able to carry creative, evocative, and eclectic designs. These designs are what capture our market’s interest. Their artistry is able to capture the emotions and expressions of the market. The brand now becomes a venue for our customers to shout out their emotions or express themselves,” Analog Soul owner Migs Naguiat explains.

“We, Filipinos, are gifted with creativity. We may be a third world country but we are never short on creative talents. Our attention to details and unique intricate designs are something we should be proud of. That’s why I try to incorporate all that design elements through my work. The more complicated the design, the harder for other people to copy,” Tata said.

Like these artists who value their individuality, most of Analog Soul’s customers are looking for something that will allow them to stand out and be unique rather than be like anybody else. Analog Soul gives them products that fit their lifestyles and speak the philosophy and heart of their customers.

Check out Ysabel and Tata’s designs in Analog Soul. Visit their stores at Archaeology in R2 Power Plant Mall, Rockwell Center, Makati; the Ramp in Glorietta 4, Ayala Center, Makati City, and; at the second floor in Trinoma Mall, Quezon City.


About Analog Soul:

ANALOG SOUL is an apparel company that believes that sensing one’s reality – seeing, touching, tasting, hearing, smelling- is truly the way to live. Their shirts try to capture one’s expressions and emotions, striving to come up with creative, evocative, and eclectic designs that match their customer’s unique and meaningful lifestyles. Visit www.analog-soul.com