Reveal soft, beautiful skin with Johnson’s Body Care Line

Johnson & Johnson recently launched Johnson’s Body Care, its first body care brand with a complete line of skin care products especially made for women. Addressing the universal desire of women for soft, beautiful skin, the Johnson’s Body Care product line boasts of a range of body lotions and washes with moisturizing properties and a slew of other additional benefits like 24-hour lasting moisture, aromatherapy and sun protection.

With Metro Manila’s top fashion and beauty icons, and media personalities in attendance, the Johnson’s Body Care Line was presented through a fashion show event. The runway showcased some of Manila’s young female designers namely: Debbie Co, Rosanna Ocampo, Mel Orlina, Choc and Yvette Religioso and Czarina Villa. Taking inspiration from women’s beautiful skin, each piece in the collection puts a spotlight on soft, moisturized skin, which can be achieved with the new Johnson’s Body Care products.

“Drawing from Johnson & Johnson’s brand heritage and trusted expertise, the Johnson’s Body Care brand now provides women with gentle yet effective skincare products that are especially formulated to maintain and enhance the softness of an adult woman’s skin,” explained Via Abaño, Johnson’s Body Care Senior Brand Manager.

The Johnson’s Body Care range of body lotions and washes comes in three variants: 24 Hour Lasting Moisture, Melt Away Stress, and Naturally White, providing women with options to cleanse and nourish their skin.

Recent studies reveal that the top skin problem faced by one out of every three women is dryness. Luckily, women now have a solution for dryness with the 24 Hour Lasting Moisture Body Lotion and Wash. With moisture-rich ingredients such as shea butter, vitamin E and jojoba oil, these help make the skin incredibly soft, moisturized and touchable for up to 24 hours. Specifically made with the needs of women who are prone to daily stress, the Melt Away Stress Body Lotion and Wash variant is enriched with aromatic fragrances of chamomile, lavender and moonflower to help relax, relieve stress and tension at the end of the day and promote better rest at night. For the woman who is frequently exposed to the sun, the Naturally White Daily UV Body Lotion and Wash will help protect her naturally white skin with SPF 8 and other added ingredients such as vitamin C and milk extracts that help keep skin naturally light and nourished.

The Johnson’s Body Care Launch Fashion Show presented exquisite pieces that used soft, sheer fabrics in shades of white, blush and nude. The show likewise underscored the importance of possessing soft beautiful skin to complement one’s fashion choices, be it casual, chic and trendy, or formal.

“The gentleness, softness, freshness and smoothness of skin inspired me to design these dresses,” explained Debbie Co, one of the designers featured during the show. “Cut-outs of delicate, soft, and sheer fabrics were used to showcase a woman’s skin. With these pieces being light and fluid, the nude colors make them beautifully soft and flattering.”

Free consultations with beauty and fashion experts like Donna Cuna-Pita were also offered throughout the evening. An innovative Soft Skin Lotion Bar, similar to an ice cream kiosk, allowed guests to experience first hand the benefits of Johnson’s Body Care lotions.

“Johnson’s Body Care makes women look and feel good about themselves, as the products help women possess soft, beautiful skin,” added Abaño. “Armed with soft skin that she can flaunt, a woman can express herself through her fashion choices and can be confident that she has nothing to hide.”

Johnson’s Body Care lotions and washes are available at all leading beauty and personal care stores, department stores and supermarkets nationwide.


Jollibee turns MOA into big dance floor with 300 dancers

Do today’s teenagers still believe in values and clean fun? In Jollibee’s biggest and hippest surprise to date, Filipino teens, joined by their families and friends, expressed their resounding “yes”.

In a gimmick that is fast becoming one of the country’s biggest viral hits, some 300 teens, together with yuppies, kids and even their lolas, converged at the SM Mall of Asia last August 8 for a four-minute dance explosion celebrating the youth’s langhap-sarap life. Inspired by Jollibee Yumburger, a favorite of many teens for its real value and good-to-the-core deliciousness, the spectacle was choreographed by Whiplash and directed by noted film, TV and music video director Mark Reyes.

“This is the biggest live spectacle we have ever done and it’s something that we hope will inspire Pinoy teens to continue to stay real and true to themselves and have fun in their own unique, wholesome and creative ways,” remarked Reyes.

Gyrating to today’s hippest and most exciting dance tunes, including Jollibee Yumburger’s new jingle Iisang Sarap by Parokya ni Edgar, the eye-catching extravaganza showcased the teens’ unique brand of coolness to the pleasantly surprised bystanders.

“It is exactly moments like these that make life truly langhap-sarap for them, much like the yummy goodness of Jollibee’s Yumburgers,” said Jollibee PR manager Arline Adeva.

“A large number of our youth today are excelling in their respective fields, just like Jollibee Yumburger which has maintained its leadership position in the burger category all these years. While times change, the langhap-sarap taste of Yumburger remains the same,” added Jollibee marketing manager Aileen Ricasata. “Like the real Pinoy teen that evolves positively through time, Jollibee Yumburger, along with its other equally great-tasting variants, continues to get better while maintaining that distinct langhap-sarap taste.”

Dedicated to today’s inspiring young role models, Jollibee’s dance craze at MOA presented many reasons for the youth to stay positive, be true to themselves while aiming to be the best that they can be. If this latest and coolest project from the country’s well-loved fast-food chain is to be the gauge, every moment of teen life remains as cool and exciting as it can be.

“For decades, Jollibee has been the symbol of happiness and special family moments especially among Filipino kids. But even in their growing up years, Jollibee continues to believe that the youth, particularly the teens of today, still relish the simple but the good things in life,” said Jollibee vice president for marketing Gold F. Tantoco.


The Biggest Loser Asia LIVE Auditions in the Philippines at Fitness First, SM Megamall

The Biggest Loser Asia is coming to Asia for the first time and Fitness First is proud to be a sponsor of a show that has helped change the lives of people around the world for the better. Fitness First clubs around Asia will be exclusive venues for the live screen test auditions for participants who want to be part of the show. In the Philippines , LIVE screen test auditions will be held exclusively at Fitness First at SM Megamall on the 15th of August 2009 (Saturday) from 10am-4pm.

Since its debut in 2004 in the US by NBC reality television, the Biggest Loser has become a worldwide hit viewed by millions, airing in over 90 countries and produced in 25 countries. This is the first reality show where obese contestants are challenged and encouraged under guided expert supervision to undergo strenuous physical and mental training in order to shed kilos. The one who loses the most weight not only wins a grand cash prize of USD 100, 000 but also gains a healthier and better quality life!

Produced by Imagine Omnimedia (producers of Contender Asia) for the Hallmark Channel in Asia , Biggest Loser Asia will help change the lives of obese Filipinos who want to take up the challenge of shedding bad lifestyle habits and embracing healthier ones. The Biggest Loser Asia does not only look into the physical challenges of the contestants’ personal journeys but also their emotional and psychological trials and tribulations as they lose the kilos, inspiring and empowering others to do the same.

“We are extremely excited about being a part of The Biggest Loser weight loss reality TV show in Asia. This is a great opportunity for the Filipinos to show their dedication and commitment to staying fit and healthy” quips Fitness First Philippines’ Country Manager, Mark Ellis,

From June 22, to August 31, 2009, hopefuls can apply online at www.biggestloserasia.com and/or turn up at the LIVE auditions and on screen test events at the four selected countries in Asia which are the Philippines , Singapore , Malaysia and Indonesia .

LIVE auditions and screen tests in the Philippines will be held from 10:00am – 4:00pm at Fitness First at SM Megamall, Philippines on the 15th of August.

Watch The Biggest Loser US version season 6 now on the Hallmark Channel, every Tuesday at 9pm (SIN, MAL, PH, HK), 8pm (TH, WIB).

Fitness First is the number one global fitness company and the world’s largest fitness operator. For inquiries, please call 848-0000 or visit www.fitnessfirst.com.ph.