Fitness First gears up the Philippines

Fitness First gears up the Philippines for International Fitness Week and opens doors to give free workout experience

Set to roll out exciting fitness activities from February 1 - 7

January 25, 2010 – As evidenced by the sudden growth of running communities and dance classes, increase in demand of healthy food and beverages and sudden spurt of healthy restaurants around the metro, health and fitness has indeed become integral in the Filipino lifestyle.

To further create awareness on the importance of Fitness with the aim of creating a healthier nation, the world’s number one fitness chain, Fitness First, is set to roll out a week-long campaign in support of International Fitness Week scheduled on February 1 - 7, 2010.

International Fitness Week is the first ever awareness campaign backed by Fitness First to improve the health of the nation by offering members and non-members the chance to try something new for free and generate local networks with the involvement of local schools, colleges and offices nationwide. With over 400 gyms across 15 countries participating in the campaign, Fitness First pioneers bringing the campaign to the Philippines.

“We are proud to celebrate International Fitness Week this year. It’s amazing to see more and more Filipinos embracing a healthy, balanced lifestyle,” said Mark Ellis, Fitness First Country General Manager. “Exercise shouldn’t be seen as a chore but as something fun that fits into your life and we’re hoping the week will give people the opportunity to discover renewed inspiration and make a permanent lifestyle change,” explained Ellis.

Taking the lead for International Fitness Week 2010 as the global ambassador for the campaign is former Spice Girl Mel B., who has become an international fitness advocate with a top selling work-out DVD tucked under her belt.

“I am so excited to be on board and see the campaign spread across the world,’’ said Mel. “ I want to encourage everyone to find what works for them and make being active part of their lifestyle. It’s easier than you think to get totally fit and we will show you how!”

From February 1 to 7, all clubs of Fitness First around the world are opening their doors and offering everybody the opportunity to experience working out for FREE and try something new in a bid to make the world a fitter place.

Fitness for a cause – Charity Spin

On top of building awareness on the importance of fitness through International Fitness Week, Fitness First has partnered with Gawad Kalinga to help the organization raise funds for its humanitarian efforts. With Fitness First’s Charity Spin on February 7, 2010 every participation fee of Php 150 will go directly to Gawad Kalinga. The donation of 150 pesos entitles participants to nine (9) special RPM and cycling group exercise classes.

The nine special RPM and cycling classes are offered in the following Fitness First clubs: MOA, SM Southmall, Robinsons Summit Center, Trinoma, Ortigas, North Edsa, Pampanga, Megamall and Cebu. Donations and registration for classes are facilitated at the receptions of all Fitness First Clubs.

Join our Group Exercise Classes together and dance, punch and grind your calories away.

Visit the official International Fitness Week website www.internationalfitnessweek.com to download a 7-Day Free Guest Pass and learn more about the daily activities.

Nike sportswear SP10 presents N98 track jacket and Air Max BW Gen II

Since its inception, Nike Sportswear has made a virtue of the ethos of evolution, crafting iconic products with innovative materials and defining designs. Nike Sportswear pushes the invisible wall between where the athlete stops playing and starts living.

Richard Clarke, Nike Sportswear’s Global Creative Director, believes that this blurring of boundaries is a logical development of style-savvy athletes embracing the notion that they shouldn’t have to sacrifice personal expression to participate in sport. Yet he notes that Nike’s life-long focus on performance and innovation is the key to creating new expressions of style. “If Nike hadn’t focused on innovation from the beginning, and continued to do so, we wouldn’t continue to drive a style proposition.”

The Spring/Summer 2010 product fuses innovation and sport heritage to enable Nike Sportswear to create new expressions of sport style.


The Nike Sportswear Icon series will see two newly remixed classics: the N98 Track Jacket and the Grand Slam Polo take center stage. The N98 Track Jacket was introduced in 1998 and was worn by teams like the Brazilian national football team. Its 2010 redesign features enhancements such as a flat knit rib collar and cuffs, bonded seams, and double-welded, zippered pockets. The Grand Slam Polo traces its heritage from the tennis court to the sidelines of sport stadiums around the world. Its new incarnation has been crafted to keep the wearer cool and dry with details like a subtle vented collar, the flat-knit fabric for the interior and even the size of buttons.

For Spring 10, we start from the N98 Track Jacket.

N98 (P3,195)

FROM MEDAL STANDS TO THE STREET Inspired by a match that moved the world, the N98 Track Jacket stands for “National 1998,” notably paying tribute to the 1998 Brazilian National Team. The N98 design takes off from the debut Brazilian team kit by Nike, tapping the classic zip-front track jacket’s deep heritage as a true icon of sport style. The Nike Sportswear team has made it a signature piece for spring, integrating it throughout the line, including creating a premium version for NSW Collection with Gore Windstopper fabric, laser-cut bonded RiRi zippers and reflective film across the back piping.

Highlighted features include:

THE FIT: flexible and easy to wear. Built with double knit fabric, flat knit ribs, and true-fitting shoulders.

THE DETAILS: from flat knit rib collar and cuffs, bonded seams, to double-welded, zippered pockets.

THE FINISH: effortlessly comfortable, with inner seams and pockets built with the same refined finish as the outside.

THE STRIPE: from medal stands to the street, the look of the N98 has been worn by the best in sport for over a decade.

CRAFTED: our commitment to craftsmanship, from materials to construction. We sweated each step so you can push it as far as possible.



In preparation for a summer of football, the Nike Sportswear footwear design team joined forces with Nike Football to explore the needs of some of the world’s greatest footballers when they leave the field of play. Focused on solving the needs of the athletes, the result is a technical solution called Torch


At Nike, innovation is a process of creating new spaces in which to address athletes’ needs and improve their performance. When considering how Nike Sportswear could enhance the post-match experience for athletes, the footwear design team adopted a cut-the-weight, lose-the-bulk mindset gleaned from performance football boot design to arrive at a new technical innovation—Torch. Torch is a lightweight, moisture-managing, supremely comfortable three-layer textile. The outer layer features a visually stunning, protective diamond pattern that holds its shape and won’t crease at stress points like traditional materials. The middle layer offers a lightweight structural element that stands up to a post-match cool-down or an active day around town. The inner layer provides moisture-managing breathability to keep the foot cool and allow for a period of rest after a game.

Torch has also been integrated into several classic Nike silhouettes for Spring/Summer 2010. The Air Max BW Gen II, Air Force 1 and Air Maxim 1 all get the Torch treatment, as well as technical enhancements such as welded uppers and natural motion soles. The Air Max BW Gen II was originally introduced in 1991 and has been a cult favorite of runners and sneakerheads ever since.

What may not be apparent upon first view of the Air Max BW Gen II is the Nike Considered design principle of its construction. Based on the idea of modularity, the Torch Air Max has been developed so that numerous mid-sole models from the Air Max family can easily be integrated into the production line, eliminating waste and inefficiency

Love your skin this Valentine’s Season

Ladies, celebrate the Valentine’s season by showing your skin some love! Neutrogena®, the brand recommended by dermatologists, is now offering a special promo for its revolutionary facial cleanser – the Neutrogena® Wave.

Get a 50% discount on Neutrogena® Wave’s Deep Clean Foaming Pad Refill pack of thirty (30) foaming pads! Simply purchase a Neutrogena® Wave starter kit from January 28 to February 24, 2010 in all Watson’s and all Beauty by SM outlets.

The Neutrogena® Wave starter kit includes the power cleanser gadget, two-week supply (or 14 pads) of single-use foaming pads and one AA battery. Proven to clean the skin ten times deeper than traditional facial cleansers, the Neutrogena® Wave’s tingly cool foam penetrates deeper into pores while the gentle vibrating motion stimulates and opens the skin’s surface to remove more dirt, oil and make-up. At the same time, the softly textured Deep Clean Foaming Pad sweeps away layers of dead skin cells for visibly softer, smoother skin after just one use.

Avail of the thirty-day (30) refill packs for half the price at Php 200.00, with the Wave starter kit, and experience a deep clean for a refreshed and remarkably softer skin that you will surely love! After all, providing superior cleansing for your skin will help you look your best as you spend Valentine’s with your special someone or your best friends.

About Neutrogena:

Neutrogena® is one of the key global brands in the Adult Skin & Haircare Franchise of Johnson & Johnson. It is available in a wide variety of products, ranging from cleanser and moisturizers to hand and body, and bath products. Neutrogena® today is a global leader in skincare and is available in over 80 countries. Recommended by dermatologists, Neutrogena® has been, and continues to be, a trusted brand by women worldwide in providing healthy, beautiful skin.


Jollibee Kids Meal unleashes the Zoids Genesis Action Pack!

Start the year right with the newest toy collectibles from Jollibee: the Zoids Genesis Action Pack that come free with every Jollibee Kids Meal.

If your little boys can’t get enough of the Zoids toys and anime series, they’re sure to love the Zoids Action Pack figures of Bamburian, Soul Tiger and Mugen Liger.

Enjoy hours of fun with Bamburian, a panda-type Zoid that carries a tilting missile launcher on its back. It can shoot two missiles to battle enemy robots and is also armed with adjustable side blades on each shoulder.

Inspired by another popular Zoid, the Soul Tiger action figure is equipped with a silver backpack and awesome claws. Just wind it up and you can watch it go into frenzied battle mode.

For more action-packed heroics, there’s the amazing Mugen Liger toy. Push the button on its back and swing the attack blades into battle-ready position. You can even adjust the blades in different ways and engage enemies with its razor-sharp moves.

Only Jollibee brings you the best and coolest toy collectibles that offer endless fun and excitement. Just head to your nearest Jollibee store from January 1 to 31, 2010 and buy any Jollibee Kids Meal to complete all three toys!


Greenwich Ultimate Hawaiian Overload: A Classic Level-Up Goodness

Young working adults are always on the lookout for better things in life and always striving to level-up. They’re always hankering to get their hands on better and newer things, from the latest mobile phones and laptops, the season’s most buzzed about movie, the current fashion must-haves, to the best jobs in the market. When it comes to driving the dream car, buying the house you’ve been longing to have, getting the perfect body to flaunt, or landing a big promotion at work, most of us know that the only way to go is up. After all, nothing beats the feeling of being able to enjoy the things we dream of the most.

And nothing says “I’ve finally arrived!” than big breaks like these that can boost the spirits and take us to a whole new level. However, moving on to the finer things in life means giving our taste level an upgrade as well. What better way to celebrate breakthroughs than with Greenwich’s Ultimate Hawaiian Overload, a leveled-up version of the classic pizza favorite.

The new Ultimate Hawaiian Overload reintroduces the delicious blend of Hawaiian flavors with even more mouth-watering toppings atop a bed of rich mozzarella cheese. It’s really piling on more zesty glazed pineapple chunks and more ham slices for flavorful goodness in each bite, making it the perfect level-up treat for go-getting pizza-lovers.

Savor the finer things in life than and enjoy upgraded pizza creations with the barkada with the new and beefed-up goodness of the Ultimate Hawaiian Overload only from Greenwich.


Be the fastest and the smartest with SKYBROADBAND Trivia Overload

Give those online Mafia strategies, restaurant challenges and agriculturally inclined activities a break. A new Facebook application is here to test your brain power as you exercise those neural muscles, score more knowledge, and even get the chance to win the coolest gadgets instead! Ongoing until April 8, 2010, SKYBROADBAND changes your Facebook experience with an intellectually stimulating application called SKYBROADBAND Trivia Overload.

It is so easy to play. A user can simply log in to his/her Facebook account and either go to http://apps.facebook.com/skytrivia or look for the SKYBROADBAND Trivia Overload application in Facebook Search. Once the user is on the page all he/she needs to do is answer 30 random trivia questions correctly and in the fastest time. An awesome MacBook or iPod Touch awaits you as well as other prizes like a Canon Digital Camera, a Samsung Touch Phone, and cool SKYBROADBAND Portable Speakers.

Virtually anybody can play this game anytime, anywhere. Users better stock up on general knowledge, or just appear online on Facebook to chat and pester someone who is an expert on trivia. If nobody else is around to help, then surf the internet to find the answers. After all, there are no limits to the online resources a player can use to answer a question.

SKYBROADBAND Trivia Overload is best played with a fast and reliable Internet service provider like SKYBROADBAND. With this, users can enjoy up to 12mbps speed that is four times faster than any residential DSL. At that rate, any player can surely surf the right answers in the fastest time and qualify for the monthly leader board. Players can play as many times as they wish to, while gaining significant knowledge at the same time. Aching to test your skills in the latest Facebook application? Call SKYBROADBAND now at 631-0000 and ask about their 15-day free trial, or log on to www.mysky.com.ph for additional information.


The winners of the Jollibee Spaghetti Photo contest


Search has ended for the Spaghettiest moments! Cleo Roda Nodado of Pag-asa, Quezon City receives her prizes for her winning entry “Jollibee Spaghettiest – Core to My Family’s Happiness!” in the Happiest Family category of Jollibee’s Quest for the Spaghettiest Moments. Santos won Jollibee gift certificates worth P6,000, a Jollibee Family Party Package worth P6,000 and a Sony photo frame. Also in the photo are Jollibee PR Manager Arline Adeva and PR Officer Dennis Reyes. With Jollibee’s meatiest, tastiest and Spaghettiest offering, you’ll definitely find more ways to enjoy it with your family, colleagues or friends.


Search has ended for the Spaghettiest moments! Valerie Jill Acayan of Cubao, Quezon City receives her prizes for her winning entry “Takam 4 Some” in the Funniest Officemates category of Jollibee’s Quest for the Spaghettiest Moments. Jollibee PR Manager Arline Adeva and PR Officer Dennis Reyes turned over the prizes: Jollibee gift certificates worth P6,000, a Jollibee Officemates Party Package worth P6,000 and a Sony photo printer. With Jollibee’s meatiest, tastiest and Spaghettiest offering, you’ll definitely find more ways to enjoy it with your family, colleagues or friends.


Search has ended for the Spaghettiest moments! Elsie Santos of Balintawak, Quezon City receives her prizes for her winning entry “Bonding with the Barkada is Fabulous When It’s Also Spaghetti-licious” in the Wackiest Barkada category of Jollibee’s Quest for the Spaghettiest Moments. Santos won Jollibee gift certificates worth P6,000, a Jollibee Barkada Party Package worth P6,000 and a Sony digital camera. Also in the photo are Jollibee PR Manager Arline Adeva and PR Officer Dennis Reyes. With Jollibee‘s meatiest, tastiest and Spaghettiest offering, you’ll definitely find more ways to enjoy it with your family, colleagues or friends.


Face the new year with healthy, white, glowing skin!

Introducing Avon Solutions Refined White AM Day Cream and PM Night Cream

The holidays are over! After the feast-and-fete season, most of us are most likely to start the year fully resolved to get back into shape and regain our state of fitness. On this score, we must not forget that our skin needs to get back into shape, too. All those late-night partying and holiday food would have taken its toll on our skin, making it look dull and sallow.

Face the new year with healthy, glowing white skin with Avon Solutions Refined White AM & PM skincare regimen. All-new Refined White boasts of a unique formula composed of the Healthy White Complex that includes an Avon-Exclusive whitening ingredient, vitamins to protect and nourish skin. It also has the Glowing White Complex which includes the Ulex Europea Extract to help skin retain more moisture so it glows from within and Silk Peptide to remove dull skin cells for whiter and smoother skin. 
Beautiful, smooth, glowing and healthy-looking skin is yours 24/7 with Solutions Refined White AM Day Cream and PM Night Cream. The AM Day Cream has the advanced UV defense technology which protects skin from the sun’s damaging UV rays. The PM Night Cream repairs and nourishes at night by removing dullness and making the skin tone clearer and more even.

Go ahead and get back into shape as you make your skin look healthy, white and glowing with Avon Solutions Refined White AM and PM Creams. These breakthrough products are available starting January 16, 2010 through Avon Ladies nationwide. As a special introductory price from January 16 to 31 only, Avon Solutions Refined White AM Day Cream and PM Night Cream are available for only P299 each from its regular price of P450 each. Get great looking skin and great savings!

Don’t have an Avon Lady yet? Call Avon Customer Hotline 8642900 or visit www.avon.com.ph for details on how to get in touch with an Avon Representative.

For a complete skincare makeover, try out the Solutions Refined White products like Foaming Cream Cleanser, Toner and Plus Spot Removing Essence. Check these out from the Avon January 16 Brochure.


K-Swiss lets you fly to the U.S. for free

K-Swiss is giving away a free trip to Los Angeles, California for the annual Los Angeles Marathon (LA Marathon) on March 25, 2010. See how K-Swiss faces the challenge of the Marathon’s participants as K-Swiss has agreed to be the Marathon’s official footwear and apparel partner.

The LA Marathon is promising to make this year’s race interesting and exciting. The 2010 course is brand new and is currently named “Stadium of the Sea.” For the chance to witness the display competency and endurance, patrons just need to purchase their own K-Swiss running shoes – K-Ona, Tubes, and Mi-Soul until end of January 2010. One (1) raffle coupon will be given for every purchase of K-Swiss running shoes from participating stores: Planet Sports, The Athletes Foot, and K-Swiss Concept Store in Marquee Mall.

Accomplished forms need to be dropped at the drop boxes located at the participating stores. One lucky winner will be taking home the major prizes, which include: roundtrip plane tickets to LA, California; 5 nights hotel accommodation with breakfast; sightseeing tour at Disneyland, and; free entry to LA Marathon, among others.

There will also be three (3) winners of the K-Swiss Tubes Run Shoes worth P4,000; three (3) winners of K-Swiss Track Jacket worth P3,500, and ten (10) winners of K-Swiss Trucker cap worth P690.000 each.

Deadline of submission of entry is on January 31, 2010. A grand draw will be held at the Planet Sports, Inc. office with the presence of a DTI representative. Name of winners will be posted at Planet Sports & The Athletes Foot stores and will be notified thru registered mail.

What are you waiting for? Hurry over to the nearest participating store nearest you and purchase your own K-Swiss running shoes to join.

To know more about the promo, you may contact Planet Sports, Inc. at 898 1933 to 42 or email marceloes.rd@planetsports.com.ph or oriondoms.mktg@planetsports.com.ph.


Nike and Kobe Bryant launch New Zoom Kobe V, lower & lighter

Nike (NYSE: NKE) and Kobe Bryant today announced the debut of the Nike Zoom Kobe V, the brand’s lowest-profile and lightest basketball shoe to date. Bryant challenged Nike to make his signature shoe even lighter and lower than the Nike Zoom Kobe IV he debuted during his 2008-2009 championship season. Nike responded with the Nike Zoom Kobe V, which features a 10 mm forefoot profile and weighs 10.6 ounces – one ounce lighter than the Nike Zoom Kobe IV.

“I wanted to push the envelope with a shoe that meets the demands of my style of play,” Bryant said. “The Kobe V is lighter, lower and more stable. Nike has done it again.”


The initial inspiration for Kobe’s low-profile shoe came from an unexpected place: the soccer field. “I watch a lot of soccer and have seen how the best footballers in the world make sharp cuts at top speed in lightweight, low-cut footwear,” Bryant said. “The demands they make on their feet and ankles aren’t that different from what I’m doing on the court, yet nobody assumes they should play in high tops.”

With Bryant’s observation as inspiration, the Nike Sports Research Lab conducted hundreds of hours of testing to create a low-profile shoe that did not compromise stability or lockdown. By modifying the medial arch and sculpting the external heel counter, Nike researchers created a shoe with exceptional performance that moves with the foot and allows for multi-directional cutting. An enhanced outrigger provides lateral stability, while the de-coupled heel maximizes contact surface. The shoe also features a glass/carbon fiber weave shank plate for mid-foot control and rigidity.

“The journey from a high-top to a low-top basketball shoe is far more complex than simply cutting off the ankle collar, as we demonstrated with the Nike Zoom Kobe IV,” said Matt Nurse, Senior Researcher with the Nike Sports Research Lab. “With the Kobe V we constructed an even lighter-weight support system that provides superior, one-to-one lockdown while moving with the foot, not against it.”


Building off the success of the Nike Zoom Kobe IV, Nike Performance Footwear Creative Director Eric Avar wanted to further reduce the weight of the shoe while still enhancing support and stability.

“For the Kobe V, we started with the science and performance elements and built from there,” Avar said. “We wanted this shoe to be a true reflection of his game and persona. As Kobe continues to evolve as an athlete, so will the footwear we create for him.”

The Nike Zoom Kobe V also features a lighter, stronger version of Nike’s innovative Flywire technology, that’s strategically placed to perform like synthetic tendons while cradling the foot like a second skin. The shoe’s overlays were bonded with heat welding, which is lighter, more consistent, and less abrasive than traditional stitching. Nike Zoom units in the heel and forefoot, as well as lightweight Phylon-injected midsole, provide a cushioning system that reduces pounding without adding bulk or weight.

Bryant’s input and inspiration was also instrumental in shaping the aesthetics of the Nike Zoom Kobe V. Avar and the design team in Nike’s Innovation Kitchen incorporated aspects of Bryant’s game and personality into every detail in the shoe. The heartbeat traction pattern on the outsole is inspired by the heart, passion and self-described “maniacal will” Bryant brings to the court. The dot-matrix symbol on the front edge of the outsole – found throughout Bryant’s footwear and apparel product this season -- represents a codified language sequence. Nike will offer clues to deciphering its meaning throughout the season.

The Nike Zoom Kobe V will be available in the Philippines starting January 2010 at P6,995.


RIM Launches the BlackBerry Bold 9700 Smartphone in the Philippines

New 3G Smartphone Delivers High-End Features and Performance in a Compact and Highly Refined Design

Manila, The Philippines – 7 January 2010– Research In Motion (RIM) (NASDAQ: RIMM; TSX: RIM) today debuted the sleek and powerful BlackBerry® Bold™ 9700 smartphone in the Philippines. The new BlackBerry Bold 9700 includes an extensive array of high-end communications and multimedia features in a compact and highly refined design that will appeal to users for both professional and personal use.

The BlackBerry Bold 9700 smartphone offers top-of-the-line performance, functionality and features with support for 3G HSDPA networks around the world, a next-generation (624 MHz) processor, 256 MB Flash memory, built-in GPS and Wi-Fi®, a 3.2MP camera and a dazzling, high resolution display.

Cutting edge engineering and premium finishes extend to the exterior of the handset as well, with a smoothly integrated touch-sensitive trackpad and a highly tactile, distinctive, fretted keyboard. The dark chrome frame and leatherette back add to the new smartphone's sleek and elegant look, while the narrow profile, balanced weight and soft-touch sides allow it to feel incredibly comfortable in one hand.

“Building on the success of the original BlackBerry Bold, we are now pleased to bring the BlackBerry Bold 9700 smartphone to the Philippines,” said Gregory Wade, Managing Director for Southeast Asia, Research In Motion. “We believe that customers will be extremely impressed with the BlackBerry Bold 9700 smartphone’s exciting new features, exceptional performance and refined design.”

Key features of the BlackBerry Bold 9700 smartphone include:

* Sleek design measuring 4.29" x 2.36" x 0.56" (109 mm x 60 mm x 14.1 mm) and weighing only 4.3 oz (122 grams)
* Sharp and dazzling 2.44” light-sensing display (480 x 360 resolution at 245 ppi)
* Highly tactile full-QWERTY keyboard – with finely sculpted keys and chrome frets – for fast, accurate typing
* Innovative touch-sensitive trackpad that allows intuitive and responsive navigation
* Built-in Wi-Fi (802.11 b/g) for faster web browsing and extended data coverage
* 3.2 MP camera with variable zoom, autofocus, flash and video recording
* BlackBerry® OS 5.0, offering users email management and calendar enhancements* as well as a better browsing experience with faster JavaScript and CSS processing
* Built-in GPS for maps and other location-based applications, as well as photo geotagging
* Media player for videos, pictures and music (music plays up to 38 hours), plus support for BlackBerry® Desktop Manager for both PCs and Macs, and BlackBerry® Media Sync for easily syncing iTunes® and Windows Media® Player music with the smartphone**
* 3.5 mm stereo headset jack, dedicated volume controls, Lock and Mute keys seamlessly integrated across the top of the handset
* microSD/SDHD memory card slot that supports up to 16 GB cards today and is expected to support 32 GB cards when available; a 2GB card is included
* 256 MB of Flash memory
* Premium and easy-to-access phone features, background noise suppression technology and high quality speakerphone
* Bluetooth® (2.1) with support for Secure Simple Pairing, hands-free headsets, stereo headsets, car kits and other Bluetooth peripherals
* Support for BlackBerry services with access to up to 10 supported email accounts (including most popular ISP email accounts such as Yahoo!®, Windows Live™ Hotmail®, AOL® and Gmail™); and BlackBerry® Enterprise Server support, which features advanced security and IT administration capabilities for corporate deployments
* Global connectivity with UMTS/HSDPA 2100/1900/850/800 MHz and quad-band EDGE/GPRS/GSM support
* Removable, rechargeable 1500 mAhr battery that provides approximately 6 hours of talk time and 17 days of standby time in 3G mode

The BlackBerry Bold 9700 smartphone is expected to be available in the Philippines from Globe and Smart at the end of this month. Please check with each individual carrier for pricing and product availability. For more information about the BlackBerry Bold 9700 smartphone, visit http://www.blackberry.com/bold9700.

* Some features require BlackBerry Enterprise Server 5.0
** Certain music files may not be supported, including files that contain digital rights management technologies.

Fitness First makes you slim in Facebook

Launches its very own Cut the Fat Challenge Facebook Application

Manila, 8 January 2010 – What better way to begin the New Year than shedding the pounds gained from the holiday feasting. The best way to begin the New Year is to start shedding the pounds from the holiday feasting. Fitness First offers just that with its new application on social networking site Facebook. The interactive game is about achieving one’s ideal weight through working out and eating the proper diet. Just like any interactive application on Facebook, the goal is to enjoy the game with your friends and thereby strengthening the bond of your network.

“Dedicated to motivating people to improve their overall health, Fitness First’s Facebook application draws attention to fitness and incorporates actual physical exercise in the digital interaction challenge,” says Fitness First Philippines Country Manager Mark Ellis.

The Cut the Fat Facebook Challenge provides an interactive and creative perspective on the relationship of food intake and its equivalent calories to the overall body mass index and weight. Fitness First continues to merge innovation and fun with their fitness routines to enjoin everyone to adapt healthy and fit lifestyles, and this same approach and message certainly extends to the online interactive game.

Join in the fitness fun and log on to http://apps.facebook.com/cutthefat/index to start cutting the fat.

For more information log on to www.fitnessfirst.com.ph