Discovering Pinoy pride through travel and Blend 45

The Philippines is teeming with dream destinations in practically every region. Filipinos are very proud to have nature’s wondrous creations such as pristine beaches, magnificent mountains, breathtaking hills and terraces right in their own backyard. This is why wherever they may be in the country, their Pinoy pride easily shines through. Whether Filipinos come from these places or are visitors themselves, they easily find pride and comfort in such wondrous places—the same feeling they get with every sip of BLEND 45, with a mild flavor that has been pleasing Pinoys for 45 years already 

Up north is picturesque Vigan. Until today, ancestral homes line the cobblestone streets of this World Heritage Site. With remarkable scenery as this, travelers will truly enjoy a colorful trip swathed in culture and history. To further enhance the Ilocos experience, have a hot cup of BLEND 45 with the famous Vigan empanada as you take in this quaint place described by some as “where time stood still”. Mindoro, meanwhile, has the breathtaking Apo Reef. Its majestic clear water brings life to Mindoro’s colorful province, and makes Filipinos proud to have another beautiful beach. Scuba divers everywhere will enjoy the wonders of the Apo Reef.  Going further down southern Mindanao unveils the tallest and mightiest mountain in the Philippines, Mt. Apo. Witnessing the sky unfold into a rich hue of blue will be the best backdrop as one admires the magnificent creations of nature. Mystical Mindanao proves to be a rewarding journey once your feet touch the soft sand of dreamy Siargao. This unexploited island loved by surfers from all over the world offers world-class crystal blue waves and virgin snorkeling sites for the ultimate beach-lover’s getaway.


C2 calls for cool and clean elections

C2 Green tea, the country’s leading ready-to-drink tea brand staunchly advocates a cool and clean elections this coming May. C2’s campaign, dubbed “I keep my Vote Cool and Clean!” is meant to heighten awareness (of?), encourage Filipinos to vote and promote honest elections, while people enjoy the cool and clean goodness of C2 Green Tea.

Come Election Day, voters will be treated to the refreshing and healthy benefits of C2 as cold C2 Green Tea and some exciting premium items will be made available at C2 booths located in selected voting precincts around Metro Manila. Voters can also enjoy big savings and purchase C2 500ml bottle of any flavor for only P10 at any 7-ELEVEN and Ministop stores simply by presenting the indelible ink marked on their fingers.

Through the campaign, C2 aims to empower Filipinos to keep their votes cool and clean while making the voting experience a more meaningful and affirmative experience. So after casting your votes on May 10, go and get your C2 Green Tea and celebrate cool and clean elections.

Perfect… but not quite?

How to get a trimmer figure and hide unwanted bulges perfectly.

Some people say, there is beauty in imperfection, but if you’re the one with the unwanted swags of loosely hanging skin in the most undesirable places, you won’t be a very happy camper. The fact is; (to paraphrase a popular song) we work hard for our bodies, so hard for our bodies… but it never turns alright.

We spend hours in the gym, doing cardio, weight training, yoga, pilates, group exercises just to tone our bodies, but somehow we always fall short of expectation. Annoying. It’s frustrating that with these bulges, we couldn’t wear the clothes we want. How many times have we fancied a fab outfit, only to feel down when the style doesn’t flatter you?

It’s kind of comforting to know that this happens to everyone. Yes everyone, even bodilicious babes have their bad days. But it’s even more comforting to know that there’s something us mere mortals can do about it – and it’s as easy as putting on a comfortable pair of underpants, literally, yes it’s that easy. Ladies, behold the Inches Off Instant Body Shaper, it instantly trims and tones your bodies and hides the undesirables. It’s an easy solution to give you that lift and tuck that will make you feel great.

Inches Off Shapewear is comfortable you can wear it every day. It’s not like the old corsets that define the waistline with excruciatingly uncomfortable boning that our mothers had to suffer. A new knitting technology was developed that allow “firm control” all over at greater flexibility. Unlike old corsets and girdles, movement is not restricted when you’re wearing Inches Off. What it does is provide you with a strong slimming control form under the bust for that extra smoothing and shaping in the midriff, tummy, hips and rear areas. It pulls in and flattens the “muffin top” effect at the belly, stops the love handles at your waist and tones your jiggly legs. Inches Off prides itself of being the only shaper that carry “SUPER SLIMMING FIRM MAXIMUM CONTROL” types of shaper which can actually take centimeters off your size by flattening your tummy or slimming your thighs, where most of the problem bits are. Other shapers currently available only have lighter control that will only smooth out the lumps and bumps but it won’t reshape it. Others only have moderate control that just tones your body but won’t reduce your dress size.

Inches Off has three styles you can choose from:

Tummy Flattener Firm Control Panty is so incredibly comfortable for your everyday use you forget it’s shaping you! The full panty has a high waistband for excellent tummy control for your “puson” while providing full back coverage and shaping of your rear with its unique butt pockets.

Need a perfect ready to wear solution to tame your tummy and master your thighs? Inches Off’s High Waist Tummy Tucker and Thigh Slimmer style creates an hourglass silhouette and provides all over smoothing and shaping. Its unique advantage over other shapers is that it has a non-binding waistband from under the bust that stays in place even without straps. It’s made from lightweight hosiery type material with flat sewn seams that’s virtually invisible under most outfits, guaranteed no VPL (visible panty lines) and jiggly legs with this powerful, super sleek mid thigh shaper. There are “butt-pockets” that lift tushies with subtle cheek separator that prevent the uni-butt effect. There is also an ingenious cotton gusset crotch opening that makes it really convenient.

High Waist Tummy Flattener Firm Control Panty is the perfect combination of maximum zoned compression technology and comfort. This under-bust full panty is a guilt free luxurious treat any woman can enjoy everyday, all day! It has strong slimming control from under bust for that little extra smoothing and shaping in the midriff, tummy, hips and rear areas to make you look better and slimmer in your clothes. The high cut leg gives natural shaping and ease of movement. Ideal for every occasion when you want to wow!

Every woman should grab a pair of Inches Off Shapewear, not only is it reasonably priced, a pair would set you back as much as a decent top or a good moisturizer, but it’s also the most reasonably priced compared to other imported shaper brands. With the right care for your Inches Off Shapewear, it may even outlast your wardrobe favorites. And its one piece of arsenal that makes your clothes hang much better on you with the added bonus of a visibly smoother silhouette, now how great is that? More bang for your buck!

Inches Off was proudly designed and conceptualized locally so you can be sure that their designers had your body in mind when they were making it, that’s why Inches Off’s sizes are made for Filipino proportions (waist 27-32 and hips 37-42). You don’t need to buy one size smaller to get the effect you want. If you can’t breathe, the shaper you’re wearing is too small, too constricting, you won’t be able to move. And worse, it’s going to slide down on your body. If it’s too tight, too much is squeezed too hard into one place, count on it to pop somewhere else. Not a very good look. On the other hand, if you have some extra room in your shaper, you won’t see a noticeable difference – you’re not really getting what you paid for.

Inches Off uses materials that are comfortable and breathable - nylon, spandex and cotton, you can wear it everyday. All three styles are designed to address a variety of common body issues - bulging tummy, love handles, saddlebags, sagging buttocks, jiggly legs. It comes in nude and black. And its special material allows you to wear whatever clothes you want – whether clingy or the casual type.

So remember perfection now comes at a price you can afford with Inches Off Instant Body Shaper. It’s available at selected Watsons mall stores and SM department stores in key cities in Metro Manila, Cebu and soon in Baguio. For more information, visit www.InchesOff.com.


World’s youngest designer comes to Manila

Kira Plastinina, world’s youngest fashion designer, arrives in Manila on Wednesday April 14, to officially launch her fashion brand and open her second Style Studio at Shangri-La Plaza on April 16. Kira is scheduled to talk to students of the School of Fashion and the Arts (SoFA) on April 16. Also on her itinerary are photo-shoots and interviews with local fashion magazines, as well as TV and radio guestings. On Friday, April 16, she will be hosting an invitational “Pink Light District Party” and fashion show at The Establishment featuring her latest collection.


Sensing the youth through shirts

Analog Soul designs for Yo!Noy campaign

‘Yo!’ by definition is a slang word used as a greeting or to call somebody’s attention. Yo!Noy! is doing just that: calling out to people. What a way to make themselves more heard than with wearing their expressions! The group partnered with retail clothing brand Analog Soul to do just that.

Analog Soul is a Filipino retail clothing and accessories company that embraces the creativity and eclectic side of the generation today. It prides itself in having a brand that provides customers as well as the artists an avenue to express themselves. This time, through their partnership with Yo!Noy, it has allowed its brand to be a vehicle of expression of the group.
Yo!Noy or Youth for Noy is a group set up by the younger generation of the Aquino family, headed by Bam Aquino, Jonty Cruz, and other youth leaders. It is an umbrella organization for youth groups across the nation to support and campaign for Senator NoyNoy Aquino. The founders consider the name as the best way to not only distinctly associate themselves with the youth, but to show that they are standing up, speaking up, and showing their support.

How does Analog Soul fit in all this?

“Analog Soul is one of the finest youth brands out today. We tapped their help as part of our goal to spread awareness. We asked the retail clothing brand to design and sell shirts centering on Yo!Noy and Senator Aquino,” starts Jonty Cruz, one of the Yo!Noy’s founders.
Migs Naguiat, Analog Soul owner, narrates, “Our partnership came about when we did a collaboration between the Benigno Aquino Foundation with IAmNinoy and IAmCory movement. Yo!Noy asked us to create a design for the youth campaign for their ‘Tito Noy’ that is in Analog Soul style.”

“Analog Soul prides itself in being an advocate of expression especially for the youth. We support the young generation to be vocal and exercise their voices, making them heard. With the election coming up, and with the initiatives of Yo!Noy, it is only evident that youth now have their “say” in what’s happening. Whether we go for a certain candidate or the other, as long as we have an opinion and we will exercise our right as members of society – that is what we hope to achieve,” Naguiat emphasized.

When you hit the stores, you will see that there are two designs that resulted from this partnership. Both were developed by Naguiat’s colleague and co-owner Paolo Lim. Who would not recognize the laban sign and the yellow ribbon? Both have become to be symbols of passion and action that are now etched into the psyche of the Filipinos. Analog Soul only gave it a youthful twist to fit Yo!Noy’s personality and the campaign. From the modern laban sign which clearly evokes the spirit of EDSA and the passion we, Filipinos, all have, and the excellent typography design of Senator Aquino’s image that just inspires action, the designs of Analog Soul really hit the mark.

Collaboration – this is how Cruz sees it. “Everyone at Analog Soul gave it their all. They listened and took in our inputs and comments, but the final output was more than we could have expected! They were nothing short of amazing,” he shared.

All Yo!Noy Analog Soul shirts are available in Analog Stores at Archeology, Rockwell Center, at the Ramp (Glorietta 4), and Trinoma. For more information on Analog Soul and visit Analog Soul at www.analog-soul.com.