Lose weight fast with Fitness First’s Lose It Program

March, 2011 - These days, people are constantly looking for a quick fix, a convenient solution to everything; from a hassle-free way to getting coffee in the morning to losing the extra weight gained over the holidays. While there’s no short-cut to physical health, Fitness First hastens the progress with the launch of its exclusive weight loss program, Lose It! That will help individuals lose up to 10 lbs in 4 weeks.

Lose It! is a fitness plan that aims to help different individuals attain their short-term weight loss goals in a matter of weeks. Whatever the motivation is, Lose It! can help participants look good, stay healthy, be more energized, or get back to that desired dress size through the different exercise routines.

“We understand that time is now a luxury with people living multiple lives balancing their careers, families and friends and because of this, health and fitness have taken the back seat. With the introduction of Fitness First’s Lose It!, we will be able to provide people with a quick and effective work-out solution for individuals on the go”, said Mark Ellis, Fitness First Country Manager.

Lose It! was developed by The Biggest Loser Asia Trainer for two seasons and Fitness First’s Regional Fitness Manager, Dave Nuku and supported by Fitness First Regional Group Training Exercise Manager, Jacqueline Wong. The program was built to work for all body types. It’s designed to provide access to a defined period with a clear objective and an end result in mind. Lose It! is a flexible and personal exercise plan based on the individual’s weight loss goal versus the number of times he/she can commit to going to the gym.

The best part about this program is that it is determined and tailored fitted to one’s personal weight desire and needs, for instance, losing as much as 10 lbs in 4 weeks. “We developed the Lose It! Program for people who are currently not enrolled in a gym but are looking for a fast and effective way of losing weight,” said Dave Nuku, “ Aside from access to the gym, the program offers a Lose It! Body guide, body journal, three one hour one to one personal training sessions and team work out sessions. The team work out is a full hour of complete training that helps to improve cardiovascular, strength and flexibility of a person. It’s an exercise class done in groups which is fun and challenging. The exercises include games, plyometrics and circuit training.”

To learn more about Lose It! please visit www.fitnessfirst.com or go to any Fitness First club nearest you. Lose It! hits the clubs this March.


Fall in Love with Seriously Good Roast!

Yummy Roast opens first store in Manila

Filipinos without a doubt have an intense love affair with chicken, especially when it’s packed with flavor served hot off the grill with a side of rice.

This year, Philippine company Yum Roast International, Inc. (YRII) in partnership with Singaporean-based food establishment The Asian Kitchen, introduces a wide range of delicious, authentic and great tasting dishes at Yummy Roast. Understanding the intrinsic values and delicate taste profiles of Asians, especially the Filipinos, Yummy Roast has successfully married advanced technology with the tradition of Asian cooking. Chief Executive Officer of The Asian Kitchen Food Company Cary Gee says, “We really know Asian food and we want the Filipinos to get to know it too. We always keep the traditions in mind but at the same time introduce innovation. For example, we work with classic cooking methods but we re-design them to produce better food, fast.” President of YRII, Mr. Richie Yang is excited to bring the Yummy Roast experience to the Philippines. Having a wealth of experience in the food industry as executive director of Philippine Food Concepts and managing director of a successful Chinese restaurant chain, he says, “We take pride in Yummy Roast’s dishes which are seriously delicious and quick- served without losing the spirit of the traditional recipes.”

Taking on the world with the very first Quick-Served Asian Restaurant, Yummy Roast puts a few of the Filipinos’ favorite meals on the table – Yummy Chicken, Yummy Pork Belly and Yummy Pork Asado all perfectly partnered with their Yummy Rice. Oozing with Chicken Essence, it can even be enjoyed on its own. The aroma of Asian spices and lemon grass will surely keep you coming back for more.

At an affordable price of P98, Yummy Roast’s featured dishes, YummyChicken, Yummy Pork Asado or Yummy Pork Belly may be enjoyed with unlimited Fragrant Rice or Yummy Rice for only an additional P20.

For those who have a sweet tooth, Yummy Roast will also delight them with their deliciously refreshingBlack Jelly Drink or Yoghurt generously topped with strawberry syrup.
The first and flagship store is located at the heart of Eastwood City in Citywalk 2. The company intends to open more Yummy Roast outlets in SM Sta. Rosa, SM Bicutan, Vito Cruz, and SM Manila.Serving it better, faster and tastier, Yummy Roast will definitely satisfy your craving for flavorful, Asian food while being kind to your wallet.


Graduate to the goodness of Goldilocks

Graduation is right around the corner! Be the first to congratulate your graduate for all the hard work they’ve done with a Goldilocks’ Choco Orange Greeting Cake!

Goldilocks, the country’s number one bakeshop, has given our graduates a reason to celebrate: a luscious combination of chocolate and orange-flavored chiffon, infused with refreshing citrus buttercreme. Bordered with sumptuous chocolate fudge frosting and topped with chocolate crescents, it is a beautiful way to show your graduate how proud you are.

Pass by the Goldilocks branch nearest you or call 888-1-999 Go-Delivery today. It’s time to graduate to the goodness of Goldilocks.


New Hunt’s website offers delicious possibilities

For today’s domestic goddess, having the best cooking equipment can help create a mouth-watering recipe, but having a ready and accessible kitchen handyman, coupled with a handsome, strapping kitchen confidante might just do wonders in making deliciously sizzling creations that ignite the appetite. Here to fuel your culinary creativity is the new website of the world’s leading tomato expert, www.yummyhunts.com.

And to help pave the way to gustatory pleasures is Hunter, Hunt’s resident kitchen handyman. As the website’s official guide, Hunter is set to satisfy the wildest cravings with exciting tips and delicious recipes that will tickle the palate. These include everyday dishes, special weekend meals, and party food that families will enjoy. Showing just how yummy things can get, Hunter embarks on culinary adventures as he visits different kitchens, malls, and restaurants to share tasty tips on food preparation. Armed with insights into food and practical living, Hunter also takes care of the most intimate kitchen queries to help moms provide the best-tasting food for the family.

“Join me aboard gastronomic adventures as we fall in love with the temptation of good food and unique dishes made with the finest ingredients from Hunt’s. Together, we’ll check out the best hotspots in the metro and discover endless yummy possibilities. Who knows, I might even pay you a visit one of these days,” says Hunter.

Moms looking forward to experiencing a new flavor of delicious entertainment and information can catch Hunter’s must-watch Eat, Cook, Love episode where he visits a restaurant in Tagaytay. Members can also win an overnight stay at that same restaurant just by giving feedback via the Hunt’s website. Aside from introducing food-lovers to Hunter’s endearing charm and insatiable passion for food, the website also features solutions to moms’ everyday kitchen needs, daily recipes, and updates on the latest high-quality and great-tasting Hunt’s products. With the www.yummyhunts.com, moms can enjoy a hassle-free cooking experience in the kitchen as they discover a wealth of information, lip-smacking insights, and mouth-watering dishes available and ready 24/7.


Fitness First invites you to gym for FREE to celebrate the International Fitness Week

March, 2011 - Have you been thinking about hitting the gym recently? Are you feeling like you’re not exercising so much? Have you been meaning to go out for a run or join a marathon with friends but have been putting it off? On March 14-20, Fitness First gives you a good reason to hit the gym because in celebration of the 2011 International Fitness Week, the world’s leading health and fitness club will open all its doors nationwide to everyone for free!

International Fitness Week is a global campaign that aims to promote healthy living and fitness through exercise and enjoyable group activities. Now in its third year in the Philippines, Fitness First together with former Spice Girl and Global International Fitness Week Ambassador, Mel B, is encouraging the public to becoming more active and fit while providing solutions to different health concerns such as weight loss and high cholesterol.

“Our business at Fitness First is all about changing lives. We offer our services to help people get healthy no matter what their motivations are. Whether it’s to have more energy to keep up with your kids after a long day at work, to look better or to feel healthier, Fitness First is here to support you. This March, we are strengthening our commitment to wellness through International Fitness Week. We’d like to encourage everyone to start moving and prioritize their health.” Says Mark Ellis, Country Manager of Fitness First Philippines

For an entire week, Fitness First will treat everyone to a selection of services. Each day will have a different focus including “Strength Day” where activities will center on how one can build their strength, “Cycle Day” in which spin classes will be offered to both rookie and experts, “Shape Day” where classes devoted to sculpting and toning one’s body will be offered with the help of different innovative techniques and free consultation with Fitness First’s resident nutritionist and “Health Check Day” which will provide participants with a 5 point health check. In addition to this, there will also be “Functional Training Day” which can help people be more productive and energized to tackle their daily activities, and “Group Exercise Day” where beginner cardio classes will be offered. Finally, to culminate the week-long celebration, “Fun Day” will give participants a preview on Fitness First’s newest weight loss program, Lose It.

“To me, Fitness is a lifestyle. It’s a commitment to my body. Exercising helps me focus more during the day. It provides me the energy to do the things I love” says International Fitness Week global ambassador, Mel B. “My partnership with Fitness First and International Fitness Week allows me to motivate and inspire other people to get moving! I urge everybody to take advantage of this opportunity and hit the gyms. ”

Fitness First would like to invite members and non-members alike to this opportunity as it will only run for 7 days during International Fitness Week. Use the gym, feel free to try the equipment, consult with a nutritionist and join the many exciting classes this coming March 14 – 20 2011 at any Fitness First club near you!

To learn more about International Fitness Week and Fitness First, please visit www.internationalfitnessweek.com or www.fitnessfirst.com.ph

The next generation brain nutrition

As information technology eases the way we connect with each other, similarly there are major advancements in nutrition that optimize neural connections and brain development in children. Strengthening the commitment of Abbott Nutrition International (ANI) to turn science into caring, a continuing medical education (CME) among doctors nationwide was organized around the Next Generation Eye-Q Nutrition System.

According to the lecture’s guest speaker, Dr. Francisco J. Rosales, Doctor of Science Degree in International Health and Human Nutrition, Johns Hopkins Bloomberg School of Public Health, “the focus should not only be in finding the latest beneficial ingredient. Perhaps more importantly, the proper combination and relative proportions of these nutrients will help ensure that a child achieves the optimum brain development that he or she deserves. This is precisely our end-goal at Abbott.” Apart from being one of the leading authorities on nutrition, Dr. Rosales is likewise the Clinical Operations and Nutrition Research Director for Abbott Nutrition Research & Development, Asia Pacific Region.

Quite appropriately, a series of clinical studies and research have shown that the precise combination of DHA (for learning), AA, omega 3 and 6, iron, folic acid, taurine (for vision and cognition), choline (for memory) and zinc; infused with higher levels of phospholipids (for brain processing) and added lutein (for vision) provides the necessary building blocks in addressing a growing child’s brain nutrition needs. It really takes more than one nutrient to achieve optimal brain development in children. Abbott’s Eye-Q Nutrition System helps children at this critical development stage.