Jollibee turns MOA into big dance floor with 300 dancers
Do today’s teenagers still believe in values and clean fun? In Jollibee’s biggest and hippest surprise to date, Filipino teens, joined by their families and friends, expressed their resounding “yes”.
In a gimmick that is fast becoming one of the country’s biggest viral hits, some 300 teens, together with yuppies, kids and even their lolas, converged at the SM Mall of Asia last August 8 for a four-minute dance explosion celebrating the youth’s langhap-sarap life. Inspired by Jollibee Yumburger, a favorite of many teens for its real value and good-to-the-core deliciousness, the spectacle was choreographed by Whiplash and directed by noted film, TV and music video director Mark Reyes.
“This is the biggest live spectacle we have ever done and it’s something that we hope will inspire Pinoy teens to continue to stay real and true to themselves and have fun in their own unique, wholesome and creative ways,” remarked Reyes.
Gyrating to today’s hippest and most exciting dance tunes, including Jollibee Yumburger’s new jingle Iisang Sarap by Parokya ni Edgar, the eye-catching extravaganza showcased the teens’ unique brand of coolness to the pleasantly surprised bystanders.
“It is exactly moments like these that make life truly langhap-sarap for them, much like the yummy goodness of Jollibee’s Yumburgers,” said Jollibee PR manager Arline Adeva.
“A large number of our youth today are excelling in their respective fields, just like Jollibee Yumburger which has maintained its leadership position in the burger category all these years. While times change, the langhap-sarap taste of Yumburger remains the same,” added Jollibee marketing manager Aileen Ricasata. “Like the real Pinoy teen that evolves positively through time, Jollibee Yumburger, along with its other equally great-tasting variants, continues to get better while maintaining that distinct langhap-sarap taste.”
Dedicated to today’s inspiring young role models, Jollibee’s dance craze at MOA presented many reasons for the youth to stay positive, be true to themselves while aiming to be the best that they can be. If this latest and coolest project from the country’s well-loved fast-food chain is to be the gauge, every moment of teen life remains as cool and exciting as it can be.
“For decades, Jollibee has been the symbol of happiness and special family moments especially among Filipino kids. But even in their growing up years, Jollibee continues to believe that the youth, particularly the teens of today, still relish the simple but the good things in life,” said Jollibee vice president for marketing Gold F. Tantoco.