Nike Sportswear gives its icon pieces a modern twist

Athletes show their off-field styles. In photo are (L to R):
LA Tenorio, Jinno Rufino, Tata Garcia, Jessica Mendoza and Rio dela Cruz.

Introducing its pinnacle range of footwear and apparel set to dominate the wardrobes of our style-conscious athletes and sports enthusiasts, Nike Philippines officially launched its Nike Sportswear (NSW) Fall and Holiday 2011 collections that embody the modernized classic pieces, yet staying true to its athletic tradition.

“Nike Sportswear has always been known for its statement making pieces that fit various active lifestyles. In these new collections, we zero in to the spectrum of styles and preferences by creating footwear and apparel pieces that speak about the character of an athlete on and off the field,” said Nike Philippines Country Marketing Manager Mae Dichupa.

This season, step out in style with our NSW classic favorites refreshed with a modern twist - the AW77 Hoody and the Air Max 90. Remixing old and new styles, athletes and sports enthusiasts will be delighted to find cotton staples sit alongside cutting-edge fabric mixes for unrivalled comfort and style statement. Pushing the creativity to the peak, our in-house designers have kept the silhouettes clean with unwavering attention-to-detail to place each piece in the easy-to-wear yet statement-making category.

Athletes can also expect the usual surprises of concealed storage, unexpected material blends and unrivalled fit to ensure they’re always on the forefront of style without sacrificing comfort.

AW77 Hybrid Hoody
A classic hoody remixed, the AW77 Hybrid Hoody is reintroduced this Fall with technology innovations featuring waterproof Vislon zippers, bonded seams and tape back construction for a better fit. Listening to the voices of our athletes, the modifications have set the bar of their style requirements and the practicality of wear, topping the charts as the off-field choice for the season.

The AW77 Hybrid Hoody can be traced to its debut in 1977, and is today remixed in bright colors and premium details. Made from 100% cotton terry fleece fabric, the hoody provides a soft athletic fit and the full front zip affords customized ventilation to adjust to the swings in weather in our unpredictable tropical climate. New features including bonded seams afford a more comfortable wear, embroidered eyelets under the arms for enhanced ventilation, a Vislon zip pocket above the left kangaroo pocket to protect and secure small items and a scuba hood with a bungee draw-cord in a contrast color for a customized fit creating the twist on the classic hoody.

AW77 Hybrid Fleece FZ (Men’s) - P4,295
AW77 Team EZ Hoody (Women’s) - P3,795

Air Max 90 Fuse 2.0
One of Nike’s most innovative icons, the Air Max 90, has been given a new lease of life in the 21st century, embodied in the Air Max 90 Fuse 2.0. What began as a traditional process of hand-sewn running shoes has evolved into a machine precision, heat pressurized system that utilizes advanced modern materials that is the Hyperfuse, created for an enhanced breathable, and lightweight shoe.

Hyperfuse creates a durable composite material composed of three layers; one for stability, one for breathability and the third for durability. All three layers are fused together using heat and pressure to create a level of precision unattainable via traditional cut-and-sew methods. The uni-body design results in lightweight, breathable footwear and minimizes seams that can wear on an athlete’s foot. This new sport aesthetic is merged with iconic silhouettes from Nike’s past in the Air Max 90 Fuse 2.0. It turns out Hyperfuse also had some unintended results when designers found they could push the limits of both color and finishes with the new technology.

SRP: Air Max 90 Fuse - P5,495

The NSW Fall 2011 Collection is now available at Nike stores nationwide. Visit www.nike.com.ph for more retail information.