Nike Sportswear gives its icon pieces a modern twist

Athletes show their off-field styles. In photo are (L to R):
LA Tenorio, Jinno Rufino, Tata Garcia, Jessica Mendoza and Rio dela Cruz.

Introducing its pinnacle range of footwear and apparel set to dominate the wardrobes of our style-conscious athletes and sports enthusiasts, Nike Philippines officially launched its Nike Sportswear (NSW) Fall and Holiday 2011 collections that embody the modernized classic pieces, yet staying true to its athletic tradition.

“Nike Sportswear has always been known for its statement making pieces that fit various active lifestyles. In these new collections, we zero in to the spectrum of styles and preferences by creating footwear and apparel pieces that speak about the character of an athlete on and off the field,” said Nike Philippines Country Marketing Manager Mae Dichupa.

This season, step out in style with our NSW classic favorites refreshed with a modern twist - the AW77 Hoody and the Air Max 90. Remixing old and new styles, athletes and sports enthusiasts will be delighted to find cotton staples sit alongside cutting-edge fabric mixes for unrivalled comfort and style statement. Pushing the creativity to the peak, our in-house designers have kept the silhouettes clean with unwavering attention-to-detail to place each piece in the easy-to-wear yet statement-making category.

Athletes can also expect the usual surprises of concealed storage, unexpected material blends and unrivalled fit to ensure they’re always on the forefront of style without sacrificing comfort.

AW77 Hybrid Hoody
A classic hoody remixed, the AW77 Hybrid Hoody is reintroduced this Fall with technology innovations featuring waterproof Vislon zippers, bonded seams and tape back construction for a better fit. Listening to the voices of our athletes, the modifications have set the bar of their style requirements and the practicality of wear, topping the charts as the off-field choice for the season.

The AW77 Hybrid Hoody can be traced to its debut in 1977, and is today remixed in bright colors and premium details. Made from 100% cotton terry fleece fabric, the hoody provides a soft athletic fit and the full front zip affords customized ventilation to adjust to the swings in weather in our unpredictable tropical climate. New features including bonded seams afford a more comfortable wear, embroidered eyelets under the arms for enhanced ventilation, a Vislon zip pocket above the left kangaroo pocket to protect and secure small items and a scuba hood with a bungee draw-cord in a contrast color for a customized fit creating the twist on the classic hoody.

SRP:
AW77 Hybrid Fleece FZ (Men’s) - P4,295
AW77 Team EZ Hoody (Women’s) - P3,795

Air Max 90 Fuse 2.0
One of Nike’s most innovative icons, the Air Max 90, has been given a new lease of life in the 21st century, embodied in the Air Max 90 Fuse 2.0. What began as a traditional process of hand-sewn running shoes has evolved into a machine precision, heat pressurized system that utilizes advanced modern materials that is the Hyperfuse, created for an enhanced breathable, and lightweight shoe.

Hyperfuse creates a durable composite material composed of three layers; one for stability, one for breathability and the third for durability. All three layers are fused together using heat and pressure to create a level of precision unattainable via traditional cut-and-sew methods. The uni-body design results in lightweight, breathable footwear and minimizes seams that can wear on an athlete’s foot. This new sport aesthetic is merged with iconic silhouettes from Nike’s past in the Air Max 90 Fuse 2.0. It turns out Hyperfuse also had some unintended results when designers found they could push the limits of both color and finishes with the new technology.

SRP: Air Max 90 Fuse - P5,495

The NSW Fall 2011 Collection is now available at Nike stores nationwide. Visit www.nike.com.ph for more retail information.

Bonding moments made easier with Greenwich presyong kaibigan pizzas and pastas

They belong to your neighborhood, club, school or office barkada. They rank among your top profile viewers, and are just one mouse-click away from a group chat. Social media has added a new dimension to friendship, introducing a host of fun activities and sites for friends to let loose. But whether you hang out in a network or community board, there are some status updates that are best made in person.


Encouraging more face-to-face time among friends, Greenwich makes an irresistible offer to barkadas to show that virtual meals can never compare with the real deal.



Send a PM to the barkada and check-in at the nearest Greenwich Pizza branch for a fun and filling kwentuhan! Amid constantly rising prices of products today, Greenwich bucks the trend by bringing down the prices of its pizza and pasta best-sellers at presyong kaibigan showing that Greenwich values friendship and barkada bonding. By making these treats more barkada budget-friendly, Greenwich lets friends enjoy extended bonding sessions with delicious pizzas and pastas to share.


When was the last time you enjoyed old-school barkada kwentuhan? Spending offline time together promotes stronger connections and warmth among friends that no emoticon can ever express. And because nothing beats the sound of friends’ laughter while sharing the latest jokes or a real hug when you need it, Greenwich makes it easier and more enjoyable to catch up with friends the classic way.



Exchange your status update for a lunch date (even merienda or a dinner date) at Greenwich and share barkada pizza favorites that are now lighter on the pocket. Choose among the Classic Hawaiian or Ham & Cheese Pizzas at P149 for 9” double size and P249 for 12” barkada size, or the generously topped Ultimate Hawaiian or Triple Ham and Cheese Overload at P199 for double size and P299 for barkada size, or the filling All Meat & Cheese or Greenwich Special Overload Pizzas starting at P229.

Greenwich’s delicious range of pasta dishes have also been made more barkada-friendly. Get the snack size of the flavorful Lasagna Supreme for only P79 or the full size for P99. Also, the perfect combination of Chicken Carbonara & Premium Beef Strips or Lasagna Supreme & Jumbo Crunchy Chicken in the Pasta Supreme Meat Plates, are now at only P149.


Celebrate the value of friendship and take barkada bonding moments from virtual meets to real treats at Greenwich. Join the Greenwich barkada at http://www.facebook.com/GreenwichPizza or follow @greenwichpizza on Twitter for more presyong kaibigan deals.

100 days of happiness in Hawaii

If given the chance to get a taste of your favorite food—especially one that reminds you of your roots, wouldn’t you go and try it as often as you could? This longing for his favorite Chickenjoy and Jollibee Spaghetti, among others in the menu, prompted a young Filipino living overseas to experience everyday delicious food at Jollibee when it opened its first store in Hawaii last December.

Jollibee’s branch in Waipahu is its 26th outlet in the US. When it first opened its doors to customers, it expectedly attracted a large number of Filipino-Americans and their friends. Everyone wanted a taste of the distinctly Pinoy and langhap-sarap treats that they either grew up with or heard about from friends and relatives.



For 25-year old Gabe Torno, a Filipino born and raised in Hawaii, a visit to Jollibee soon meant so much more than just getting his snack fix. It also enabled him to discover his Filipino roots.

Torno is the author behind Diary of a Jollibee Kid (http://www.jollibeekid.com), a blog that chronicles his 100 consecutive days – and succeeding weekly visits – to Jollibee Waipahu.

“I first encountered Jollibee when I visited the Philippines along with my sisters in 2000. I remember the meaty spaghetti and the crispy and juicy chicken that made me want to go back to the Philippines one day. There was something about the food, the people, and atmosphere of Jollibee that made it special,” he shares.

Like most Hawaii-born Filipino-Americans, Gabe’s immersion in Filipino culture was limited to his experiences at home. And it was only in college at the University of Hawaii-Manoa that Gabe began learning about his heritage in earnest, taking Tagalog classes and becoming involved in the activities of the Fil-Am community. But even with his increased immersion into the Filipino culture of Hawaii, he could not forget his initial Jollibee experience during his first visit to his home country and its growing importance in Philippine pop culture. “When I went back in 2009, the first thing that I wanted to do was go to Jollibee and taste the food once again,” says Gabe.



Diary of a Jollibee Kid was meant to be an online chronicle of his attempt to set a personal record of consecutive store visits. Gabe had initially planned daily visits for the store’s first year, but abbreviated it to 100 consecutive daily visits, and weekly store visits henceforth. Each post documents food orders and service quality, and often segues into discussions of his extracurricular activities in school and the community.

Gabe’s love for Jollibee is not limited to its food, though he counts Jollibee Spaghetti, Chickenjoy, the Breakfast Joys meals, and halo-halo (offered in US stores) among his favorites. For Gabe, Jollibee is a place where he can sit back and relax in between hectic activities, a sort of home base where he can experience the everyday delicious food he has quickly grown to love. And herein lies Jollibee’s charm. “Although I haven't visited any of the Jollibees in the mainland USA or any place other than Philippines, I know that each Jollibee brings the taste of home everywhere it is located,” he says.

And that “taste of home” – not just the affordable and great-tasting food but the warm and friendly ambience of every Jollibee store – is what makes Pinoys anywhere in the world keep coming back for more of the familiar and well-loved langhap sarap goodness of Jollibee.