3.16.2010

Mineral Flowers™ delivers an amazing formula for skincare



The amazing benefits of Dead Sea ingredients blended with floral extracts are now available in the Philippines with the launch of Mineral Flowers™, a skincare line uniquely formulated to help cleanse, moisturize, balance and support skin renewal.
 
The Mineral Flowers™ brand has its origins in Israel, where Dead Sea minerals have been used in beauty treatments since the days of Cleopatra for their proven effects in improving the skin's health and vitality.  Minerals are essential for cell metabolism and needed to stabilize the skin's moisture content.


In developing Mineral Flowers™, founder Uri Ben Hur, himself a trained chemist, reveals that nature was his strongest inspiration.  “Formulating a natural product with rich ingredients from mother earth is the key.  I have been working hard to do this since 1991 and through the years we have come up with around 1400 formulations,” he says.  “Mineral Flowers™ has a unique blend of natural concentrated mineral water with 35% of mineral and trace elements.  Together with Dead Sea Mud, bee's wax, fresh flowers, pomegranate juice and pomegranate peel, this formula works to enhance the moisture factor of the skin and its regeneration, and will help to reduce the signs of aging.” 


Renowned as a premium destination for health, rehabilitation, recreation and specialized spa treatments, the Dead Sea contains an extraordinary 345 grams of mineral salts per liter, with 26 different minerals and trace elements such as Magnesium, Potassium, Calcium and Bromide contained within its salts, water and mud.  Mineral Flowers™ combines these unique minerals with nature's best skincare wonders like microalgae (seaweed), antioxidants, vitamin-rich fruit and vegetable extracts and essentials oils.  The skincare line offers facial wash, day cream, night cream, facial wash-off mask, hand cream, body and massage milk, body butter and massage oil.  Variants include Camomille for sensitive skin, Rose and Geranium for normal and combination skin and Almond Blossom for dry skin. 
 
Look for Mineral Flowers™ at Watson's as well as the Health and Beauty section of SM in Megamall, Mall of Asia, Makati, Cubao and North Edsa.