6.01.2010

Anew White brings to light skin whitality



Skin whitening, as we know it, is out. It’s a thing of the past. Fair skin is no longer about chalk-like, pale and dull-looking skin. It’s now all about beautiful, white skin that looks revitalized, vibrant, healthy and young-looking.
That’s skin whitality.

And skin whitality is Anew 360º White.

Addressing women’s desire for vibrant white skin glowing with vitality, global beauty company responds with the introduction of Anew 360° White, the latest skincare breakthrough from the premium skincare line, Anew.
Anew 360° White has the exclusive 360° Whitality Technology for brighter and healthier skin that glows and whitens from within. The concept of ‘whitality’ synergizes whitening and vitality that results in flawless, vibrant white skin aglow with health.
Anew 360° White revolutionizes the science of whitening through the 360° whitening benefits:

3 – innovative ingredients that TURN OFF sources of dark skin cell production

6 – revolutionary ingredients that TURN ON, ENERGIZE and REVITALIZE skin cells

0 – flaws and dark spots for total skin VIBRANCY and VITALITY

Traditional whitening only goes skin deep as dark skin cell production is turned off. However, Anew 360° White goes further to provide that additional step to achieve glowing fairness by activating the skin cell’s energy and vitality. In one week, 70% of women using Anew 360° White showed improved skin whitality.

Fairer skin can be attained in two steps with the Anew 360° White Regimen: Protect and Vitalize. The Anew 360° White Protective Cream with SPF 20 PA++ serves as a day cream that provides deep and effective 24-hour moisturization throughout the day while whitening the skin. It helps minimize melanin production on its first use to prevent further skin darkening. Its SPF 20 component brings wide spectrum protection from UVA/UVB.

Revitalize and whiten skin inside-out with the Anew 360° White Vitalizing Cream. This luxurious night cream vitalizes the skin, boosting whitening efficacy during the skin’s natural repair time to reveal supple and translucent fairness. Defy the traditions of superficial whiteness and boldly reveal glowing white skin.

The Anew 360° White Protective and Vitalizing Creams work best with the Anew 360° White Clarifying Cleanser and Anew 360° White Activating Lotion. Complete your 360° whitality regimen with the cleanser and toner to reveal white beautiful skin from within.

The Anew 360° White Protective and Vitalizing Creams will be available starting May 1, 2010 through all Avon Representatives nationwide. The Anew 360° White Clarifying Cleanser and Activating Lotion will be available in June 2010. Don’t have an Avon Lady yet? Call the Avon Customer Hotline 8642900 or visit www.avon.com.ph for details on how to get in touch with an Avon Representative.