6.29.2010
7-Eleven Honors Our New President…with a Cup!
Many of us were part of a significant event in Philippine history last May as we participated in the country's first automated elections. To quote a classic Latin phrase, "we came, we saw, we conquered" indeed, as this year's elections proved to be the fastest, the most organized, and the most peaceful electoral process that the Philippines has experienced to date.
But, as most of us already know, another historic event took place before the elections, when 7-Eleven Philippines launched 7-Elections – an informal polling campaign using 7-Eleven GULP ® cups. Six specially designed GULP ® Cups were offered in 7-Eleven stores, and customers were urged to "cast their votes" as they chose to drink their beverages from GULP ® Cups featuring their preferred candidates. There was even a specially designed cup for those who were undecided or chose to abstain from voting. Thousands of customers trooped to over 450 7-Eleven stores to cast their own cup, or rather, their vote using these GULP ® cups.
And just because the elections are over doesn't mean that you've seen the last of these creatively designed cups. Whether it was your presidential bet who won or not, you can still join in the celebration of democracy and this year's peaceful elections, because all six 7-Elections GULP ® Cups are back due to popular demand!
For only P20, you can collect all six 7-Election cups as souvenirs to remind you how democracy and peace prevailed during the 2010 elections.
But that’s not all: fresh from the success of 7-Elections, the country's favorite convenience store chain is ready to give the Filipino people what they've asked for. Starting June 24, all 7-Eleven stores, will offer a special Commemorative GULP ® Cup in honor of our new president-elect, Benigno "Noynoy" Aquino, III, and our recently concluded elections.
Our country has proven to the world that democracy does reign in the Philippines and that there is hope for a better and brighter future ahead for us. Take this important piece of Philippine history, democracy, and hope home with you with the 7-Eleven Commemorative Cup. Choose a GULP ® beverage from any 7-Eleven store, and you get your own Commemorative Cup!
With a new leader, new-found optimism, and new dreams, there's no way else to go but forward together in the coming years. Now, that's definitely something we Filipinos can all drink to!
The 7-Eleven Commemorative Cup is available in all 7-Eleven stores. Visit www.7-eleven.com.ph/ for more details.